Multilingual technical and strategic SEO expert with leadership skills. I have both been consulting big international eCommerce clients (such as Microsoft, ASUS, Toshiba) as well as internal dev teams for international publishers (Deutsche Welle, Chefkoch.de, gofeminin.de, Onmeda.de).

Specialties: Managing multilingual websites, hreflang implementation, schema.org, Rich Results, CMS migrations, localisation (German, English, French, Italian).

Favourite topics: My insatiable curiosity covers more topics than there are hours in a week, but my special passion is language in all its different quirks and features, animals with tentacles, striped socks. And food of course. FOOD!

Skills

Web Technologies

  • HTML 5
  • CSS 3
  • JSON-LD
  • Javascript (basic)
  • Ruby on Rails (basic)

CMS

  • Drupal 8
  • Magento
  • Demandware
  • Hybris
  • eSellerPro
  • WordPress

Web Analytics

  • Adobe Site Catalyst Omniture
  • Webtrekk
  • Google Analytics
  • econda

SEO Tools

  • Botify | Audisto | OnPage.org
  • Screaming Frog
  • Sistrix | Searchmetrics
  • Logmatic | Logz.io
  • Testomato
  • Google Search Console | Bing Webmaster Tools

Translation Technologies

  • OmegaT
  • Trados Multiterm

Work Experience (8)

International Senior SEO Manager
bold ventures GmbH
JAN 2018 - TODAY
https://bold-ventures.de

bold ventures is an owner-led web development company in the heart of Cologne. In cooperation with our clients and partner companies we create tailor-made, web-based digital products and software solutions with a high standard of technical excellence. The combination of our expertise in both software development and online marketing is unique and contributes significantly to the long-lasting success of our customers.

International Senior SEO/Audience Manager
Aufeminin Group
MAY 2017 - DEC 2017
http://www.gofeminin.de

aufeminin is a global media group with a presence in more than 20 countries across Europe, North Africa, North Americam and Latin America and a global audience of over 149 million global users across its platforms. The group’s philosophy is underpinned by a strong committment to women’s rights, diversity and freedom of speech. gofeminin.de, Onmeda.de, Marmiton.fr, and many other brands are part of this group.

  • Led a team of international SEO managers for technical optimisation

  • Sketched a new process for server log monitoring and analysis

Senior SEO Manager
Chefkoch GmbH
JUN 2015 - MAR 2017
http://www.chefkoch.de

With more than 300,000 recipes, Chefkoch.de is Europe's leading recipe website.

  • Implemented structured data and AMP on recipe detail pages for Google Rich Results, with a gain in visibility of more than 100 %

  • Designed and implemented a context-sensitive product recommendation engine for recipe detail pages as an alternative to the current monetisation system

  • Implemented a new, automated JIRA process to help the editorial team with efficient content optimisation

Head of SEO
netspirits GmbH & Co. KG
NOV 2014 - MAY 2015
https://www.netspirits.de/

netspirits GmbH & Co. KG is a Cologne based Online Marketing agency with clients across all different industries.

  • Built a new team of SEO experts

  • Sketched and implemented content marketing strategies for large scale clients

Teamlead SEO
arvato distribution GmbH
DEC 2012 - OCT 2014
https://www.arvato.com/de.html

Team leader in a team of four SEO experts International website optimization (SEO, localization, ranking strategy).

  • Experience in handling huge international eCommerce optimization projects

  • Technical consulting for CMS migrations (Magento, Demandware, Hybris)

Product Marketing Assistant
congstar GmbH
SEP 2009 - AUG 2012
https://www.congstar.de

Assistant to CRM and product managers in campaign management. Congstar is a T-Mobile subsidiary.

  • Designed and managed promotional activities to increase usage of mobile web by 75%, including advertisements on websites, bulletin bords and in brochures

  • Established and managed a project to reduce CO2 emissions

Affiliate and Online Marketing Intern
Hello Baby Ltd., St Albans, UK
APR 2011 - AUG 2011
https://www.hellobabydirect.com

Startup for anything related to things babies and young parents might need. Internship for SEO and affiliate marketing.

  • Established new web stores with Amazon (Platinum Seller) and eBay Germany and France

  • Redesign of the companie's wordpress blog

  • Redesign of email templates

Freelancer
Freelance Translator
DEC 2010 - TODAY
https://gianna-brachetti.com

Offering freelance translation services in different industries (IT, boiler engineering, industrial flooring).

Volunteer

Volunteer of Social Service
AWO Dieringhausen
JUL 2004 - OCT 2005

Medical services for elderly, mentally ill people (geriatric psychiatry).

Faculty Board Member
Cologne University of Applied Sciences
JUL 2011 - JUL 2012
Consultant
z0ra
JUN 2016 - TODAY

An autonomous political organisation of young women to support women's rights.

Education (2)

Bachelor of Arts
Multilingual Communication
Cologne University of Applied Sciences
2011 - 2014
  • Technical & impromptu translation (German, English, French, Turkish)
  • Conference interpreting
  • Live subtitling
  • Intercultural communication
  • StGB, BGB
Grade: 1.3
Apprenticeship
Dialogue / Direct Marketing
Commercial Agent in Dialogue Marketing
2006 - 2008
  • Project management & controlling
  • Team recruitment
  • Coaching
Grade: 2.0

Qualification characteristics of swearwords 2012-06-19

Published by Cologne University of Applied Sciences

German bachelor thesis, original title: "Qualifikationsmerkmale von Schimpfwörtern und ihre Bedeutung in der Übersetzung unter besonderer Berücksichtigung des Sprachenpaars Deutsch-Englisch"

Languages

German

Native speaker

English

Fluent

French

Fluent

Italian

Intermediate

Turkish

Beginner

Spanish, Portuguese (written understanding)

Intermediate

Dutch

Beginner

Interests

For the mind

  • Music (Playlist nerd alert!)
  • Literature (Faust!)
  • Films (Tarantino, Rodriguez, Ritchie, Lynch ... you get the idea)

For the body

  • Wudang Taijiquan | Baguazhan
  • Cycling
  • Hiking

For fun

  • Boxing/MMA (just watching)
  • Video games
  • Learning to play the mandoline