Multilingual technical and strategic SEO expert with leadership skills. I have both been consulting big international eCommerce clients (such as Microsoft, ASUS, Toshiba) as well as internal dev teams for international publishers (Deutsche Welle, Chefkoch.de, gofeminin.de, Onmeda.de).

I like to share my knowledge, both with my colleagues as well as at conferences.

Specialties: Managing multilingual websites, hreflang implementation, schema.org, Rich Results, CMS migrations, relaunches, localisation (German, English, French, Italian).

Favourite topics: My insatiable curiosity covers more topics than there are hours in a week, but my special passion is language in all its different quirks and features, animals with tentacles, striped socks. And food of course. FOOD!

Skills

Web Technologies

  • HTML 5
  • CSS 3
  • JSON-LD
  • Javascript (basic)
  • Ruby on Rails (basic)

CMS

  • Drupal 8
  • Magento
  • Demandware
  • Hybris
  • eSellerPro
  • WordPress

Web Analytics

  • Adobe Site Catalyst Omniture
  • Webtrekk
  • Google Analytics
  • econda

SEO Tools

  • Botify | Audisto | Ryte
  • Screaming Frog
  • Sistrix | Searchmetrics | SEMrush
  • karlsCORE
  • Logmatic | Logz.io | Splunk
  • Testomato
  • Google Search Console | Bing Webmaster Tools

Translation Technologies

  • OmegaT
  • Trados Multiterm

Work Experience (9)

Vice President of SEO
KaFe Rocks Ltd.
SEP 2019 - TODAY
https://kafe.rocks

Founded by iGaming veterans in 2018, KaFe Rocks quickly grew into one of the leading iGaming Affiliates in Europe. Our mission is to shed light on an industry that desperately needs it. We believe in honesty and transparency. Our SEO strategy is white-hat, straightforward & sustainable. No dirty tricks. Oh, and btw, we're hiring, go have a look!

International Senior SEO Manager
bold ventures GmbH
JAN 2018 - OCT 2019
https://bold-ventures.de

bold ventures is an owner-led web development company in the heart of Cologne. In cooperation with our clients and partner companies we create tailor-made, web-based digital products and software solutions with a high standard of technical excellence. The combination of our expertise in both software development and online marketing is unique and contributes significantly to the long-lasting success of our customers.

International Senior SEO/Audience Manager
Aufeminin Group
MAY 2017 - DEC 2017
http://www.gofeminin.de

aufeminin is a global media group with a presence in more than 20 countries across Europe, North Africa, North Americam and Latin America and a global audience of over 149 million global users across its platforms. The group’s philosophy is underpinned by a strong committment to women’s rights, diversity and freedom of speech. gofeminin.de, Onmeda.de, Marmiton.fr, and many other brands are part of this group.

  • Led a team of international SEO managers for technical optimisation

  • Sketched a new process for server log monitoring and analysis

Senior SEO Manager
Chefkoch GmbH
JUN 2015 - MAR 2017
http://www.chefkoch.de

With more than 300,000 recipes, Chefkoch.de is Europe's leading recipe website.

  • Implemented structured data and AMP on recipe detail pages for Google Rich Results, with a gain in visibility of more than 100 %

  • Designed and implemented a context-sensitive product recommendation engine for recipe detail pages as an alternative to the current monetisation system

  • Implemented a new, automated JIRA process to help the editorial team with efficient content optimisation

Head of SEO
netspirits GmbH & Co. KG
NOV 2014 - MAY 2015
https://www.netspirits.de/

netspirits GmbH & Co. KG is a Cologne based Online Marketing agency with clients across all different industries.

  • Built a new team of SEO experts

  • Sketched and implemented content marketing strategies for large scale clients

Teamlead SEO
arvato distribution GmbH
DEC 2012 - OCT 2014
https://www.arvato.com/de.html

Team leader in a team of four SEO experts International website optimization (SEO, localization, ranking strategy).

  • Experience in handling huge international eCommerce optimization projects

  • Technical consulting for CMS migrations (Magento, Demandware, Hybris)

Product Marketing Assistant
congstar GmbH
SEP 2009 - AUG 2012
https://www.congstar.de

Assistant to CRM and product managers in campaign management. Congstar is a T-Mobile subsidiary.

  • Designed and managed promotional activities to increase usage of mobile web by 75%, including advertisements on websites, bulletin bords and in brochures

  • Established and managed a project to reduce CO2 emissions

Affiliate and Online Marketing Intern
Hello Baby Ltd., St Albans, UK
APR 2011 - AUG 2011
https://www.hellobabydirect.com

Startup for anything related to things babies and young parents might need. Internship for SEO and affiliate marketing.

  • Established new web stores with Amazon (Platinum Seller) and eBay Germany and France

  • Redesign of the companie's wordpress blog

  • Redesign of email templates

Freelancer
Freelance Translator
DEC 2010 - TODAY
https://gianna-brachetti.com

Offering freelance translation services in different industries (IT, boiler engineering, industrial flooring).

Volunteer

Volunteer of Social Service
AWO Dieringhausen
JUL 2004 - OCT 2005

Medical services for elderly, mentally ill people (geriatric psychiatry).

Faculty Board Member
Cologne University of Applied Sciences
JUL 2011 - JUL 2012

Education (2)

Bachelor of Arts
Multilingual Communication
Cologne University of Applied Sciences
2011 - 2014
  • Technical & impromptu translation (German, English, French, Turkish)
  • Conference interpreting
  • Live subtitling
  • Intercultural communication
  • StGB, BGB
Grade: 1.3
Apprenticeship
Dialogue / Direct Marketing
Commercial Agent in Dialogue Marketing
2006 - 2008
  • Project management & controlling
  • Team recruitment
  • Coaching
Grade: 2.0

Qualification characteristics of swearwords 2012-06-19

Published by Cologne University of Applied Sciences

German bachelor thesis, original title: "Qualifikationsmerkmale von Schimpfwörtern und ihre Bedeutung in der Übersetzung unter besonderer Berücksichtigung des Sprachenpaars Deutsch-Englisch"

Languages

German

Native speaker

English

Fluent

French

Fluent

Italian

Intermediate

Turkish

Intermediate

Spanish, Portuguese (written understanding)

Intermediate

Dutch

Beginner

Arabic

Beginner

Interests

For the mind

  • Music (Playlist nerd alert!)
  • Literature (Faust!)
  • Films (Tarantino, Rodriguez, Ritchie, Lynch ... you get the idea)

For the body

  • Wudang Taijiquan | Baguazhan
  • Cycling
  • Hiking

For fun

  • Boxing/MMA (just watching)
  • Video games
  • Learning to play the mandoline